Who is S.A. Goldschmidt?
A tech-savvy strategist formally trained in anthropology /
A current resident of lovely PDX and the Director of UX & Strategy at Subtext /
A six year startup scene veteran via NYC and BOS
A curious mind combing cyberspace for answers on technology and humanity.
WHAT I DO
UX Analysis + Optimization
User Research. Competitive Analysis. Practical Architecture. UX is the critical link between product and conversion, between person and technology. A practical, research-oriented strategist, I combine content, design, and functional requirements in best-practice plans for platforms, websites, and marketing campaigns.
Digital Strategy
Trained in anthropology and raised on UX, my approach to digital strategy is holistic, user centric, and cross-platform. Marketing, design, engineering, and communications collide to please both audiences and bottom lines.
Information Architecture
At it’s core IA is about knowing people, understanding behavior patterns, and applying that to content. I have worked across web, mobile, and backend applications designing user flows and guiding content strategy as part of a holistic UX practice.